Meet Jahlaya Hollis

Silhouette of a person with dreadlocks and hoop earrings.

Duration of Engagement:
March 2024 – October 2024

Services Utilized:

  • Brand Development

  • Social Media Strategy

Objective:
Jahlaya sought to establish a cohesive brand and increase her reach and engagement across TikTok, Instagram, and YouTube.

Challenges:

  • Lack of Clarity in Brand Identity: Jahlaya struggled to define her brand's core message and how to present herself consistently online.

  • Inconsistent Social Media Presence: Without a clear social media strategy, she was not posting consistently, and engagement was low.

Black and white photo of a person holding a magnifying glass over their mouth, highlighting their teeth.
Instagram analytics screen showing 93,393 views, with 23.3% from followers and 76.7% from non-followers. Accounts reached are 47,748. View distribution: Reels 96.1%, Stories 3.9%, Live Videos 0%.

Results

Results:

  • In just three months, Jahlaya’s social media presence exploded:

    • TikTok: Grew from 13 to 5300+ followers (AND COUNTING)

    • Instagram: Increased from 3,895 to 6,824 followers

    • YouTube: Subscribers grew from 743 to 1.46K

  • Jahlaya also went viral multiple times, with some posts reaching as much as 506Kviews across socials on one asset alone.

  • Increased Engagement: The new content strategy resulted in greater audience engagement and overall growth.

Wednesday 10/16/2024

Screenshot of a TikTok profile for user @jahlayahollis_ with 6 following, 300 followers, and 54K likes. The bio requests to stream music and indicates weekly blogs every Monday. Thumbnails of three videos show an older woman in various scenes.
Screenshot of a text message conversation about TikTok analytics, including metrics such as post views, profile views, likes, comments, and shares with significant percentage increases. Participants express enthusiasm and emotion over the positive analytics data.

Saturday 10/19/2024

Screenshot of a TikTok profile for user "@jahlayahollis_" named JAH, showing 5,338 followers and 123.9K likes. There are links to music and social media, and pinned video thumbnails below the profile information.

How We Did It

Strategy:
We developed a detailed brand identity, helping Jahlaya and her team build clear brand pillars that defined her artistic style and persona. We also implemented a social media strategy that focused on posting regularly and ensuring that each post aligned with her newly refined brand identity.

Collaboration Experience:
Jahlaya describes the process as "amazeballs," praising Jazz’s ability to help define a standout aesthetic and ensure consistency. She likened the experience to "training wheels," where Jazz helped them start but left the team equipped to sustain the momentum.

Screenshot of a YouTube Shorts page with various video thumbnails and view counts. The username displayed is Jahlaya Hollis. Images include different people and captions, some text on the thumbnails is visible, highlighting social media themes and other topics.
Screenshot of a YouTube channel analytics page showing performance metrics. The channel has 195,075 views and gained 743 subscribers from July 24 to October 17, 2024. The watch time is 1.4k hours. Realtime analytics indicate 1,455 subscribers and 424 views in the last 48 hours. Top content includes 'Sister Pitts - Heaven's Grocery Store' and other videos.

Conclusion

Collaboration Experience:
Jahlaya describes the process as "amazeballs," praising Jazz’s ability to help define a standout aesthetic and ensure consistency. She likened the experience to "training wheels," where Jazz helped them start but left the team equipped to sustain the momentum.

Recommendation:
Jahlaya has enthusiastically recommended No Conformity to other independent artists who are serious about their careers, highlighting how Jazz helped bring her vision to life and navigate the crowded music industry.

Testimonial Quote:
“Jazz is the person you go to to help bring your vision to life.”