Meet Aáyanna

aáyanna

She’s a R&B singer born in Chicago currently residing in Atlanta. Aáyanna came to me a week before her debut EP was going to be released in need of a marketing plan and post release strategy. She was in a record deal she didn’t want to be in and wanted to take ownership and control back of her career… this is how I helped.

Collage featuring close-up of manicured nails, digital screens displaying social media profiles, and silhouettes of a person posing against an orange backdrop.
Two people on a spiral staircase, one looking back, the other facing forward; text reads "Indie R&B".

How We Made It Happen

Spotify audience statistics graph showing stream trends over the last 12 months, focusing on "Streams / Listener". The current rate is 3.576, representing a 43% increase since last year, with data points marked on dates including October 18 and April 17.
Music streaming app profile showing artist Aáyanna with 854.9K plays and 5 current listeners. Background photo of artist with curly hair and red lighting. Graph displays monthly play counts.
Music streaming dashboard displaying stats for "Without Me (MajorStage Original)" including release date, total streams, and listener data.

With the objective to elevate her career as an independent artist I set the goals to increase her streams, playlist visibility, and brand collaborations without upfront content costs.

She was struggling with the challenge of establishing a fanbase, gaining exposure and building connections for brand deals.

With my marketing, branding and social media strategy we released two singles, secured playlist cover, media collaborations, and brand partnerships.

Results:

  • Gained over 100K Streams in just two weeks on her most recent single (Fastest streaming achievement on a single release to date.)

  • 3M+ Lifetime Streams during our time together

  • 43% Increase in Streams/Listener, 115K+ Playlist Adds, 75K+ Saves on Spotify alone.

  • Boosted Discovery with Millions of Views on her highest performing social assets to date.

  • First-ever playlist cover feature on “Indie R&B” at Pandora

  • Editorial playlist placements on Spotify (including: R&B Weekly, Fresh Finds R&B, DND.) & Apple Music (including: Mood., New in R&B, Smooth and Easy, Brown Sugar & more).

  • Zero out-of-pocket expenses for content creation.

Music streaming analytics for a song titled "Only For Your Eyes," released on August 13, 2024. The image shows the total all-time streams: 247,932, and for a custom date range, streams: 247,133 with an increase of 30.83%, listeners: 111,100 with an increase of 23.388%. There's a cover art and a 'Canvas' button.
Screenshot of Spotify's "Fresh Finds R&B" playlist showing the cover art and the song "Without Me (MajorStage Original)" with stream count of 8,686.
Spotify playlist titled "R&B Weekly" featuring two songs: "Show Up" with 14,973 streams and "Only For Your Eyes" with 10,063 streams. Cover image includes a portrait of a person.
A Spotify playlist titled 'DND.' with a cover image of a person in a blue and orange setting. The playlist includes a song, 'Without Me (MajorStage Original),' which has 93,877 streams. Text includes 'Your songs for this playlist' and 'LAST 12 MONTHS.'"
Woman with curly hair wearing a black dress, posing dramatically in front of a plain background.

  • I was her manager so she did not buy a package from me. However I provided Aáyanna with strategic brand development, social media strategy, content development, audience engagement strategies, custom project release plans (for every single) and project planning.

  • Through a combination of brand development and social media strategy, I worked with Aayanna to refine her artist identity, develop cohesive branding elements, and craft a narrative that resonates with her target audience. We focused on aligning her visual aesthetics, tone of voice, and messaging across all platforms, which helped her stand out in a crowded music landscape and connect with fans on a deeper level.

  • Aayanna experienced substantial growth in her online presence. We increased her social media engagement, improved her follower growth, and maximized the reach of her content. For example, after implementing our social media strategy, listener retention grew by 43% , and her most popular posts reaching over 4M+ views across socials and interactions, leading to higher audience retention and stronger fan engagement.

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